NDP scores own goal in election web war
(DISCLAIMER: Just to be very clear – the following info is posted in order to show that the NDP are not as web savy as the Post is implying. DO NOT repeatedly click on the NDP ads. Seriously, that’s click fraud – that’s not cool. Yes the NDP stupidly leave themselves open to such attacks – but that doesn’t mean you need to carry them out. People leave their doors unlocked – doesn’t mean you need to steal their tv. Anyhow … Back to the post …)
The National Post’s Full Comment Blog has stumbled across NDP Google Ads. They’re saying it’s a little bit of a triumph.
When you type in the name ‘Stephen Harper’ or ‘Stephane Dion’ into Google, you will see an ad for the NDP at the top and side of the page.
Hmmm … ever use Google Ads?
An ad with a person’s name in it costs a lot. You have to bid for that ad space. I checked my Google Adwords account. The minimum bid for an ad to appear using the Liberal and Tory leaders’ names as keywords is $12.00.
So that means that whenever you type in Stephen Harper or that other guy – and you see an NDP ad at the top of the page – if you click on it, Google will bill the NDP about $10.
Wow, good thinking NDP – you’re as smart with the interwebs as you are with money. Now do you see why we don’t trust you with the ministry of finance?
( posted by iPhone )
Wow! I’m going to google them now! And over, and over, and over….
xanthippa
September 10, 2008 at 1:13 am
I’m just pointing out how stupid the NDP are – I don’t encourage anyone to repeatedly click on the NDP ads. Seriously. That’s not kosher. Let’s leave the bad acts to the liberals.
Robert
September 10, 2008 at 1:45 am
Click fraud? Hardly. Now if you ran those ads on your site and encouraged readers to repeatedly click so that you can generate a profit that would be an entirely different story.
PB
September 10, 2008 at 9:49 am
Looks like it’s been taken down. Hopefully after burning through a significant amonut of cash.
TedBopp
September 10, 2008 at 1:29 pm
How much are they charged for a “sponsored link” in the right hand column after a search?
Michele
September 10, 2008 at 5:12 pm
Same as at the top of the page.
Robert
September 10, 2008 at 6:03 pm
PB: Click fraud includes repeatedly clicking on a competitor’s site to deplete their advertising budget. There was an arrest for such a thing.
Robert
September 10, 2008 at 7:33 pm
Well, the NDP has stopped the original “top of the page ad” but they still have the “sponsored link” ad.
I wonder how much this little stunt has cost them.
Michele
September 10, 2008 at 7:33 pm
[...] election, Politics I think this might have something to do with Kate, and Cathy (and maybe me – see the disclaimer!): [Nammi Poorooshasb, the NDP's online campaign director] wouldn’t [...]
… the number of people who click is “very high.” « rjjago.wordpress.com
September 10, 2008 at 10:35 pm
Google ads also has a feature where you can specify a maximum amount to be spent. So New Democrats put a ceiling on it. When the ceiling was reached, the ads stopped. No big deal.
Dave Mann
September 11, 2008 at 12:26 am
A daily ceiling. With the ads we do, we say $25.00 a day – I’m thinking the NDP has a much higher limit: http://rjjago.wordpress.com/2008/09/10/the-number-of-people-who-click-is-very-high/
Robert
September 11, 2008 at 12:43 am
I am not surprısıng to anything. But thanks..
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September 15, 2008 at 8:22 am
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