Every month I put out a list of Canada’s top 25 political blogs. The list combines traffic and influence to determine which are Canada’s most important blogs.
One thing I know from the list is that blogs - political blogs are read by very few people.
On a bad day this blog you are reading gets about 150 visits - on a good day, twice that, on a very good day twenty times that. But even at that number it is only 1% of the National Post’s daily circulation.
Granted, this blog isn’t in the top 25, but it is in the top 40. And that’s a little depressing.
Think of the major players in the Canadian blogosphere: Kate at Small Dead Animals, Warren Kinsella, Jason Cherniak, Stephen Taylor, Steve Janke, etc… Kate has the most visits at about 15,000 per day. Jason comes in at between 700 and a thousand.
So think of that- over the span of a week, the best of the best (SDA) just barely equals the daily circulation of the Victoria Times-Colonist. The whole Canadian political blogosphere may have fewer then 50,000 visits per day. I know politicians and campaign managers and the like and they don’t read blogs - they’ve never even heard of Jason Cherniak or Steve Janke.
So who are we influencing? It’s an honest question, they all are. So to the 150 of you reading today - pourquoi?
I’ll play the role of the gadfly and make it even clearer:
“Be it resolved that between elections, bloggers are about as important as the Dungeons and Dragons enthusiasts you see huddled in the comic shop on a Saturday night.”
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